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Monday, 7 December 2009

In what way does you music magazine use, develop or challenge forms and conventions of existing music magazines?


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My music magazine uses conventions or music magazines by the way it is laid out and by what type of content is on the front page, in the contents page and on the double page spread. For example it has a masthead, which is used to attract the audience and give the magazine a 'brand'. A lure, which draws the audience to read the magazine as it gives a brief part of the main article. A price, which indicates how often the magazine sells and at what cost. A main article which is very important to a magazine as it needs a good article to attract the audience. A contents page, and other features seen regularly in music magazines such as album reviews. On the other hand the mode of address and the genre of music content in my magazine is different. For example on my magazine front cover most of the font is done in a graffiti style to represent the target audience but also to make it stand out as a ‘different’ magazine instead of a bold style of font used in the Black Beat magazine. My lure keeps to conventions as it is drawing people in to read about the album reviews but the type of artists being reviewed aren't conventional. The price of £2 generally suggests that it is a weekly publication which it is so it sticks to conventions on that front. Also the genre of music the magazine is Underground music which generally isn’t followed by most music magazines in publication. In a way this could be challenging music magazine conventions by saying that more magazines should publish music magazines with this genre of music. My magazine defies Hip Hop magazine conventions by not representing the Hip Hop artists, through use of images, in my my feature, with a lot of expensive garments for example gold chains (as is shown in the Black Beat magazine), and showing Hip Hop artists with a lot of women all the time. The artists are shown recording and relaxing. I chose to define these conventions because in my opinion that is why mainstream Hip Hop isn't a good genre so, the fact that i chose to cover Undergroud Hip Hop means I had to represent the artists differently. On top of that the use of my main artitsts in the magazine are not presented as being very bold, which is why on the front cover one of the artists isn't looking at the camera he is looking at his lyric booking symbolising the fact that lyrics are more important than the image given by an artist. On my front cover I chose to use a long shot for the image as I wanted to give a view of where the artists work, which isn't a convention of music magazine front covers, usually they use a close up. My use of address is mainly formal langauge to go against the convention that everyone who listens to Hip-Hop speaks in a very unformal manner but on occasion i decided to use slang language as, due to the interview element of the main feature, I thought it neccersary beacuse it is how the artists speak. My double page spread keeps to conventions of the layout otherwise it wouldn't look like but I think the colours (as in throughout my magazine) are different to what you would usually see in a magazine because they represent the lyrics in U.K. Hip-Hop which is generally quite depressing.

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